Univers (Adrian Frutiger) and FF Scala (Martin Majoor) Akzidenz-Grotesk (Berthold) and Univers (Adrian Frutiger)ĭesigning Brand Identity, photo via Andy Sernovitz New Graphic Design, photo via Rudd Studioĭesigning Brand Identity (fourth edition, 2012), by Alina Wheeler Akzidenz-Grotesk (Berthold), used in various weights throughout New Graphic Design (2014), by Charlotte and Peter Fiell, foreword by Steven Heller Thinking with Type, photo via Lisa Whitaker FF Scala Pro (Martin Majoor) and Thesis (Lucas de Groot) Thinking with Type (second edition, 2010), by Ellen Lupton Type on Screen, photo via Michael Surtees Akzidenz-Grotesk (Berthold), Klavika (Eric Olson), and Fedra Mono (Peter Bil’ak) ![]() FF Meta (Erik Spiekermann) and Swift (Gerard Unger) ![]() Type and Typography (second edition, 2011), by Phil Baines and Andrew Haslam Perpetua (Eric Gill) and Syntax (H E Meier) The Complete Manual of Typography (2011), by Jim Felici The Geometry of Type, photo via Ralph Herrmann Baskerville Original (Storm) and Benton Sans (Cyrus Highsmith, Tobias Frere-Jones) ![]() The Geometry of Type (2013), by Stephen Coles, foreword by Erik Spiekermann Minion (Robert Slimbach) and FF Scala Sans (Martin Majoor)Įlements of Typographic Style, photo via Stefan Imhoff The Elements of Typographic Style (fourth edition, 2013), by Robert Bringhurst And a few of the books use just one type family throughout. The comparative images that follow show the mid-weight members of the respective type families, but it should be noted that some of the books use other weights, too. The authors of the following books work with type for a living, and although they weren’t all responsible for their book designs, I was intrigued to know what typeface combinations were chosen to represent their words.
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